This post is a test to make sure our blog is set up properly.
Who is in your target market?
Unlike most business we’re focusing on a psychographic angle rather than a demographic angle. We seek to attract a diverse range of regulars.
However, because shaping a brand and a marketing strategy benefits from narrowing the demographic focus, we’ve decided to focus on urban adults, 40 and below, college educated, without kids, making less than $100,000 per year.